Persil® laundry detergent products are proudly manufactured in the United States, including our production center in Bowling Green, Kentucky. Producing our product in the United States allows us to support local economies and continue to deliver a high-performance cleaning experience.
Persil® is owned by Henkel Corporation, a global leader in consumer goods and industrial brands headquartered in Düsseldorf, Germany. In the U.S., Persil® is part of Henkel's laundry and home care portfolio, which also includes brands like all® free clear, Purex®, Dial®, and Snuggle®.
Persil® has been a trusted laundry brand for over 100 years. It was first introduced in Germany in 1907 by Henkel, making it one of the world's oldest and most established laundry detergent brands. Persil® launched in the U.S. market in 2015.
Yes, Persil® laundry detergents are formulated with carefully selected ingredients, including biodegradable surfactants, bio-based enzymes, polymers, fragrances, and preservatives, that are designed to deliver a premium deep clean while being safe for everyday use. Persil® is safe for use in all standard and HE washing machines and is effective in all water temperatures, including cold water. For those with sensitive skin, Persil® Free & Sensitive is a hypoallergenic, dye-free, and fragrance-free option.
Persil® laundry detergent is available at major retailers across the U.S., including grocery stores, mass-market retailers, and online.
Persil® liquid laundry detergents and laundry detergent pacs are formulated to clean clothes deeply while also protecting fabrics. Persil® laundry detergent helps prevent color fading, so your vibrant colors and bright whites stay true.
*compared to the leading value detergent
Persil® Ultra Pacs™ are single-dose laundry detergent pacs designed to make laundry more convenient for you. Ultra Pacs™ dissolve faster than our previous Discs™, providing the same deep clean in a fresh new package. No measuring. No mess.
Advanced Clean laundry detergent is the Persil® line of stain-fighting laundry detergents, with Oxi+Odor Power. Powerful stain-fighting enzymes break down stains to whiten and brighten clothes. Discover stain-fighting laundry detergents. Wash with Persil®.
Our Activewear Clean detergent is specially designed for activewear and synthetic fabrics to fight body oil and sweat while helping to maintain the fabric's shape and stretch. Offering an advanced clean on performance fabrics, Persil® Activewear detergent is engineered to remove the sweat and oils that can be deeply embedded in performance fabrics. Activewear Detergent helps maintains apparel elasticity and fit, so your gear is ready for your next workout. While it's designed for activewear and synthetics, it's also effective on all types of fabrics, making it a versatile addition to your laundry routine.
Our Intense Fresh laundry detergent doesn't just mask odors; it helps removes them with deep clean & care for your laundry. Our fresh release technology adds a lasting fresh scent that rejuvenates your entire wardrobe. Experience Intense Fresh® scented detergents.
Persil® laundry detergent helps prevent color fading and attacks stains wash after wash. Persil® deep clean and care removes dirt and stains.
Persil® liquid laundry detergent and laundry detergent pacs clean effectively in all water temperatures, including cold water.
No, Persil® does not offer powder detergents, but we do offer liquid laundry detergents, laundry Ultra Pacs™, and concentrated detergents for all of your laundry needs.
Our ProClean products have been rebranded, but we still provide detergents that deep clean and protects colors so your clothes stay looking newer for longer*.
*vs. leading value detergent
Yes, we make an unscented Free & Sensitive detergent, which offers a deep clean and is hypoallergenic, dye-free, and fragrance-free.
Yes. Persil® Free & Sensitive Ultra Concentrated Detergent is specifically formulated for people with sensitive skin. It is hypoallergenic, dye-free, and fragrance-free, making it a gentle option for those prone to skin irritation. Despite being gentle on skin, it still delivers a premium deep clean with whitening and brightening properties that help keep clothes looking newer for longer*. It is available in a concentrated formula (110 loads per 82.5 fl oz bottle) and works effectively in all water temperatures. Those with sensitive skin should also avoid using too much detergent of any formula, as excess residue on fabrics can contribute to skin irritation.
*vs leading value detergent